Aseum
Aseum was established to provide government contract support for small to mid-size medical equipment providers in the US. They wanted a brand that could fit into the medical community well, but also had a differentiating factor. We believe the tech forward aspect of the brand, in conjunction with the new take on the medical asterisk, made this a successful logo and will grow into a successful brand.
Task
Conceptualize a brand that caters to Medical Equipment providers that doesn't look like a typical medical company.